UGC Pitch Templates: Land Deals Without the Cringe 😎

Why Your Pitch Emails Suck (And How to Fix Them)

Let’s cut the fluff: 92% of cold pitches get ignored because they’re generic, needy, or straight-up boring.

But with a great UGC pitch template?

You’ll stand out amongst sea of cringe, generic, and forgettable emails.

But that's just the beginning. You'll still need to have a strong portfolio (or at least some example vids) to get yourself a deal.

But before we share actual templates you can steal, here are a few quick tips to take the 'suck' out of your brand email pitches:

• Highlight what makes your work unique. Use visuals that reflect your style and expertise.

• Research the brand, understand its values and goals, and customize your pitch to resonate with its identity.

• Be clear and to the point. Brands appreciate brevity and clarity.

• Make it personal for the brand. A touch of personalization can make all the difference.

The UGC Pitch Template That Gets Replies

You don't look, think, or create like anyone else, so why do you send out pitch emails like everyone else?

Stop it. You won't catch a brand's eye that way.

Ever read the book 'Steal Like an Artist' by Austin Kleon?

Yes, that one.

Well, here's your chance to steal this winning email template, make it yours, and win.

UGC Pitch Template #1

Subject Line:

❌ “Collaboration opportunity” → 🗑️
✅ “Your [Product] + My [Niche] Audience = 🔥”

Body Copy Formula:

1. Hook: “I’ve been obsessed with [Brand’s Product] since [specific moment].”

2. Proof: Link to a 15-second mock UGC video (film it on your phone).

3. Ask: “Let’s create content that makes your audience say, ‘Take my money!’”

Example:

Hi [First Name],

I’ve used [Brand’s Serum] for 3 months—it’s the reason my dry winter skin didn’t quit. 🧴

Attached: A 30-second TikTok-style video showing exactly how I’d showcase it to my 10K skincare lovers.

Interested in collaborating?

- [Your Name]

- [Your Portfolio Link/ pitch deck]

UGC Pitch Template #2

This second pitch email template is for creators who mean business.

Here's the template, steal away:

Subject: [Your Name] + [Brand] = 25% CTR Boost 📈

Hi [First Name],

I’m [Name], a UGC creator who helped [Similar Brand] boost sales by 30% with unboxing videos.

Here’s what I can do for [Brand]:

- 3 TikTok videos driving direct sales (see sample → [Link])

- 5 Instagram Stories with a “Swipe Up” CTA

- A 7-day posting plan to maximize engagement

Budget: $500–$700. Ready to roll?

Best,

[Your Name]

Bonus: How to Personalize Your Pitch Deck + 3 Pitch Hacks

1. Opt for a layout that's neat and visually appealing. Avoid clutter to keep the focus on your content.

2. Use the brand's colors subtly throughout the deck. Mention their name prominently on the cover page.

3. High-quality images elevate your pitch. They showcase your work's professionalism and creativity.

4. Share ideas that align with the brand's mission. This shows you're proactive and have thought about the collaboration.

5. Choose samples that reflect the brand's style and values. This demonstrates your ability to create content that fits their needs.

Here are the 3 Pitch Hacks (the 4th is a no-brainer):

1. The “I’m Not Desperate” Follow-Up:

   • “Circling back! If now’s not the time, just say so—no hard feelings 😊”

2. The “Money Talk” Negotiation:

   • Charge 150–300 USD/video (newbies) or $1,000+ for bundles.

3. The “I’m a Pro” Flex:

   • Attach a media kit/pitch deck with your top 3 videos.

4. Use PitchBrand to access a vast database of brand contacts

UGC Email Pitch Mistakes That Scream “Amateur”

As a creator, the last thing you want is to make any of these three mistakes.

Making all three is a criminal offense (yes, brands listen, and they judge).

1. Begging: “I’ll work for free!”

Offering to work for free might seem like a way to get your foot in the door, but it signals to brands that you don’t fully value your skills.

Brands want to partner with creators who understand their worth and can deliver professional quality consistently.

Over time, constantly undervaluing yourself will lead to burnout and make it harder to negotiate better deals later.

What to do instead:

Instead of saying, “I’ll work for free,” present your portfolio, past successes, and a clear outline of what you can deliver.

Even if you’re just starting, offer competitive rates or propose a collaboration where both parties share the risk and reward (check out template two again).

It's a big flex to know your value and communicate it accurately because it builds your brand reputation and encourages brands to see you as a serious partner.

For example:

Rather than emailing a brand with “I’m willing to do this for free,”

Try:

“I’m excited about the possibility of collaborating and having a proven track record with similar brands.

Here’s what I can offer, and I’ve attached my rate card for your review.

I believe this partnership will create genuine value for both of us.”

2. Overpromising: “I’ll go viral!”

Claiming that you’ll “go viral” sets unrealistic expectations.

Most collaborations work best when they’re grounded in actual performance metrics.

Overpromising will damage your credibility if you don’t deliver on those high expectations, leading brands to be skeptical of future pitches.

What to do instead:

• Use data from previous campaigns to set attainable goals.

• Share actual engagement numbers, conversion rates, or growth figures that showcase your potential without exaggeration.

• Outline a clear plan for how you’ll approach the campaign, including targeted audiences and planned creative strategies.

For example:
Instead of saying, “I’ll make your product go viral,”

Try:

“In my recent campaign with [Brand X], I achieved a 25% engagement rate and grew my audience by 15% over one month. I believe a similar strategy could help boost your brand’s visibility significantly.”

3. Ghosting: No Reply? Send a Polite Breakup Email

It’s easy to feel discouraged when a brand doesn’t reply.

However, leaving communication hanging (ghosting) can burn bridges and harm your professional reputation.

A respectful follow-up shows that you value both your time and theirs, and it keeps the door open for future opportunities.

So, if you haven’t heard back after your initial pitch, a short, friendly reminder can re-establish contact without pressure.

Let them know you understand their busy schedule, but you’re available for a chat if their priorities change.

A little humor or a casual tone can humanize the email, making it easier for the recipient to respond.

Pitch Like a Pro: Your Next Move

All your efforts at sending excellent pitches will go to waste if you're:

• Pitching the wrong brand.

• The right brand but the wrong person.

• The right brand, the correct person, but an unverified email (puff! right back in your face).

Make the smart money move and get access to Pitchbrand's database of brand emails to connect with the right decision-makers and land more deals!

Combining these elements creates a compelling, professional pitch deck. Apply these strategies to enhance your pitches. A strong pitch deck will help you secure more brand collaborations and grow your creative career.